International major record label, Sony Music, which set up shop in West Africa in the year 2016 has been known for further moving local African records to international. Recently, the music label has announced Omolola Ige as its Marketing Manager (West Africa).
Omolola Ige is an experienced and passionate strategy, communications, and marketing professional known for her innovative campaigns in the music, broadcast media, and consulting sectors. She previously held a key position at West African Indigenous Music Company, Chocolate City Music where she was the marketing lead overseeing marketing deliverables and managing the core departments in the label. Her expertise lies in creative and digital campaigns, online marketing, data analytics, and cost-saving initiatives.
Throughout her career, Lola has worked with a diverse range of artists, including M.I Abaga, Blaqbonez, Young Jonn, Lojay , Joeboy, Tolani, Mz Vee, CandyBleakz, Noon Dave, Tar1q, Major AJ, and others. She has successfully developed and executed project marketing plans, managed marketing schedules and assets, and optimised the online presence of both the company and the artists.
Speaking on this appointment Lola said “Joining Sony Music West Africa is a dream come true for me. The company’s dedication to nurturing creativity and pushing boundaries aligns perfectly with my own passion for developing innovative marketing campaigns that resonate deeply with audiences.
I firmly believe that music has the power to transcend boundaries, and I am committed to harnessing that power to connect artists with their fans on a profound level. Through strategic marketing initiatives, cutting-edge digital campaigns, and a focus on creative storytelling, we aim to create lasting and impactful experiences for music enthusiasts across the region.
I would like to express my heartfelt gratitude to Sony Music West Africa for entrusting me with this vital role. I am eager to collaborate with the team, artists, and industry partners to achieve extraordinary results and make a lasting impact in the dynamic world of music.”
