Nigerian-born singer ADEOLUWA is partnering with SaskMusic to rollout a month-long project celebrating the various black musicians and industry personalities in Saskatchewan, Canada. The 25-year- old is joining the empowerment project in celebration of Black History Month. This project is designed to give visibility to black artists in the thriving arts community in the province.
The project will recognize and celebrate black musicians in Saskatchewan throughout the month and will also compile songs and art and share them through its Black History Month playlist. In combination with SaskMusic, videos and singles from black artists within the community will also be showcased.
To appreciate his immense contribution to this year’s Black History Month celebration, SaskMusic Communications & Operations Manager, Lorena Kelly, stated that ADEOLUWA’s involvement was that of great addition to the music culture of Saskatchewan.
“ADEOLUWA approached SaskMusic, the music association of Saskatchewan, this year with a proposal of ways to recognize Black History Month. We were excited to take these ideas on and, with project management by our staff intern and fellow artist Rooky Jegede, bring them to life and officially celebrate this month for the first time as an organization. It’s so crucial to have input and direction from the artists themselves that are working in our community, especially when it comes to under-amplified voices such as those in the Black music community of Canada. It’s been really exciting to create a project that draws focus to emerging talent that deserves wider appreciation.“
The project consists of playlists, artist features, and an interview series about making art in Saskatchewan. It will also shine the spotlight on behind-the-scenes players in the music industry. These professionals will discuss their roles in the industry and how they got into music.
Speaking ahead of the activities, the R&B/pop star ADEOLUWA said, “I am so honored to be working with SaskMusic on this project as it is one that is very dear to me. Celebrating black people in such a victorious way is very important. I hope that through our activities throughout the month, we inspire people to discover more black artistry here in Saskatchewan.”