Lioness, the dynamic Namibian rapper known for her bold style, genre-bending artistry, and fierce independence, is set to shake up the music world once again as she releases her much-anticipated third studio album, ‘If Not In This Life’ a celebration of life, self-expression, and the fearless pursuit of dreams. Alongside the album, Lioness is also unveiling the high-energy music video for the focus single ‘Pull Up,’ an anthem for the confident and unapologetically stylish.
Lioness has spent 16 years carving out a unique space in the global music scene, and If Not In This Life is her most expansive project to date, blending Afro-pop, rap, hip-hop, dancehall, and Afrobeats. Known for experimenting with various genres and pushing the boundaries of her sound, she has crafted an album that reflects her growth, both as an artist and as a woman. Each track pulses with energy, tackling themes of love, ambition, and the urgency of living fully in the present. The title of the album serves as a reminder that life is fleeting, and Lioness invites listeners to chase their dreams with passion—if not in this life, then in the next.
Tracks like ‘Tic Tac’ and ‘Alive’ pulse with infectious energy, capturing the vibrant essence of Namibian music, while songs like ‘Fame’ and ‘Never Won’ show her lyrical mastery as she weaves cinematic soundscapes around powerful raps. The album speaks to her versatility, a signature trait that has solidified Lioness as a standout force in African music. With collaborations from Namibian artists like Gazza and Page from Ethnix, Lioness also brings together a blend of influences from across the continent, offering listeners a rich, diverse listening experience.
Leading the charge for the album is the single ‘Pull Up,’ which dropped on 4 October 2024. This Afro-pop infused track is designed to get listeners on their feet. It’s a bold comeback after a year-long break, with Lioness making it clear that she’s still “that girl.” The song’s catchy hook and ethereal vocals make it a global anthem for those who pull up in style—confident, resilient, and ready for whatever life brings their way.
Namibian Rapper Lioness Drops Highly Anticipated Album ‘If Not In This Life’ and New Visuals for Lead Single ‘Pull Up’
