In a world where music meets fashion, Azekel is a shining star. The London-based Nigerian superstar is making waves not just with his innovative sound but also with his keen sense of style. His collaborations with high-profile fashion brands like Off-White and YSL have solidified his presence not just in the music scene but in the fashion world as well, blurring the lines between the two industries.
As he readies for the release of his highly anticipated EP, Sonic Incense, he sits with Drummr Africa to share insights into his creative process, personal style, and how his personal evolution informs the themes of his music.
In this exclusive interview, we uncover the artistry, the passion, and the forward thinking that define Azekel’s remarkable ascent in the music and fashion industries.
I’m very curious about your stage name, Azekel. How did you come up with it?
My full name is Ademola Ezekiel Bamidele. When I was thinking of a stage name, I wanted it to be related to my given names. It was either Ezekiel or Bamidele.
From your collaborations with renowned brands like Off-White and YSL, it’s clear that your music transcends the listening experience and makes its way onto the runway. Would you say this blend of music and fashion is a deliberate choice on your part?
Definitely! I believe it’s all about movement. I try to create music with intentionality and purpose. For instance, I produce tracks for different contexts—some for dancing, others for relaxation. Each piece carries its own vibe.
The music I create aligns with the needs of models on the runway; they want tracks that complement their movements. Ultimately, my sound fits the vibe they need.
I see you as a musician who’s deliberate about fashion. How are you able to balance your creative expressions? Are there similarities in the approach of both industries?
I wouldn’t necessarily say I am into fashion. I’m very interested in style and how it can be a form of self-expression. I have friends who are fashion designers, but I’m not really a fashionista, I’m just a person who’s deliberate about self-expression. How I feel is how I dress. And it affects everything.
In the studio, I’ve found that my mindset influences my choices. For instance, if I want to create a song, I might dress in a style similar to the vibe I want to create.
While working on my latest project, I approached it like a job, focusing on achieving a good work-life balance. I started going to the studio early in the morning and noticed I was wearing a lot of corporate shirts, which helped set the right mindset for me.
How do you go about crafting a sound that truly reflects what you want to express? Can you walk us through your creative process/behind-the-scenes work when making your music?
My process varies depending on the situation. Since I also produce, if I have enough time, I like to start from scratch—creating the beat first, then writing lyrics or recording melodies. Recently, I’ve really enjoyed collaborating with different musicians and producers. I believe there’s something magical about teamwork and bringing various talents together to create something fresh.
Sometimes, the process involves working with multiple producers and inviting people into the studio to share their energy and vibe. I often prefer an intimate environment, like when I set up at home. For instance, I’ve recorded in places like Lagos and Accra, where it’s just about having the right gear and the right vibe. It’s a fun process!
What was the experience like recording in both cities? Were there any new ideas or influences you picked up that you felt really improved your work?
I think there were certain sounds I had in mind that I considered too progressive or too different. But once I got into the studio, my perspective shifted. When you’re in London, it feels like the only thing people associate with Nigeria is Afrobeats, as if that’s all there is. It’s not that people don’t listen to other types of music; it’s just a narrow view.
People often act like Nigerians only want to listen to Afrobeats, which is definitely a huge part of our music scene, but it’s not what you want to hear all the time. Sometimes you just want something different to relax to. Being in that environment opened my eyes to how many progressive sounds people are eager to explore. I realized that many artists aren’t interested in sticking to one style; they want to push boundaries.
Working with others in Lagos really validated my ideas and was incredibly encouraging. It shifted my perspective as an African living in London.
For example, I discovered that there’s a vibrant house music scene in Lagos which you wouldn’t expect if you were only thinking about Afrobeats. There are so many different cultures and sounds out there, and it was inspiring to see how progressive the music scene can be.
Would you say you faced any major challenges while making this EP?
Absolutely! One of the biggest challenges was just finishing the project. Life has a way of getting in the way, and when you’re making music, it’s important to remember that we all have real-life responsibilities. Those challenges can either slow things down or push you to work faster. It’s all about juggling everything while trying to stay inspired. I really respect anyone who can finish a project because it’s not an easy task!
Many of us often say we’re going to do something, but it’s not easy to follow through. I really admire anyone who manages to do it; hats off to musicians. There were definitely challenges along the way, but I was able to overcome them thanks to my amazing team and, of course, the grace of God. Prayer, staying motivated, and putting in the work really helped.
I’m grateful to finally have this project out because I recorded some of this music years ago. It’s a relief to see it released, especially since it’s not just about the music itself; it’s also about the business side of things. You want to ensure everything is done right so people actually hear it and it gets the recognition it deserves. Patience really made a difference in this process.
What were some of the major influences that shaped your sound while you were creating the EP?
A lot of the songs were made at night, during late-night recording sessions. I drew inspiration from Afro disco—not just the music itself, but also the culture and lifestyle surrounding it. I really appreciate the fashion that comes with that scene, especially the essence of word branding, which resonates with me.
The vibe of Afro disco is very sensual and expressive; it’s all about celebration. It’s not about a dark or scary atmosphere but rather a grateful and uplifting one. That celebratory spirit is really at the core of my sound.
How do you feel about having your music out there, especially as you prepare to release your new EP? What kind of reception do you hope your new sound will receive?
I want people to connect with the sound. I’m excited to see who truly connects with it. I see this as a great way to introduce myself further.
My last project explored themes of love and was released with Mr. Eazi, for which I’m incredibly grateful. That collaboration allowed many more people back home to discover my music and who I am.
This new project feels like a natural progression, helping me to strengthen my community and reach those who relate to my sound. I’m eager to share it and I believe it will be a solid continuation of the masterpieces I aspire to create. Overall, I’m really looking forward to its release.
What role do you think music plays in shaping the fashion world, and how do you see your work contributing to that intersection?
Fun fact: I enjoy making hats as a hobby, and I can see a future where I blend my music with the creations I craft. That could be a unique way to merge both passions. I’m also really interested in collaboration, I’m open to anything that feels authentic and makes sense.
However, I wouldn’t necessarily say that I’m part of the fashion industry; I see myself primarily as an artist. I want to make it clear that while I appreciate the recognition from the fashion world, my focus is on my music and creative expression. For me, it’s all about exploring creativity, whether that’s through music, style, art, or literature. I believe in being true to who you are, and that’s what I’m really passionate about.
What aspect of the music industry do you aim to dominate in the coming years, and where do you see yourself in that journey?
In the next few years, I hope to be a prominent figure in the musical and cultural landscape. I want my music to resonate with many people and actually impact them. I’m excited to see more listeners becoming aware of my sound and my identity as an artist.
I’m also looking forward to creating even better music that blows me away. I see myself continually pushing my boundaries and getting closer to my best self.
Ultimately, my goal is to reach the peak of my potential, and it would be incredible to receive awards and gain worldwide recognition for my work.
How would you describe your personal growth since your last project, and how has that evolution influenced the sound and themes of your new EP?
My personal growth has definitely influenced my music and creative process. As I evolve, so does my artistry. The more I learn and experience—what I see, feel, and hear—the more I try to incorporate that into my work.
Additionally, my closer relationship with God has created a space for more authentic expression in my music. I’ve realized that I don’t need to put on a façade; my songs can be genuine and straightforward. Not everything has to be overly poetic—some feelings are blunt and just are what they are.
This evolution has allowed me to express myself more honestly, capturing my thoughts and emotions as they come. It’s about making music that reflects my true self and experiences.
What matters to you most and why?
God and family.
